Choice Homes is active in select South East Queensland hotspots such as the Gold Coast, Logan, Brisbane and Ipswich - as well as the major resource industry hub of Mackay.
The company’s well-planned growth has continued on an upward trajectory through 2019 and into 2020, hallmarked by consistent construction timelines, outstanding sales results and significant award recognition.
In 2019, Choice Homes’ The Highlands in Logan and Sovereign Estate in Ormeau were completely sold out. The company also saw buyers snapping up all of the spec builds in Royal Sands in Mackay and are currently selling the final stage of Camelot in Coomera.
Last year - the company received further accolades, including being named Your Investment Property Magazine’s Builder/Developer of the Year in the 2019 Property Investor Awards.
Behind this outstanding market success is a family-owned company in operation for over 27 years. Choice Homes has been incredibly successful in executing strategic expansion into several complementary real estate and development businesses.
Each addition to the Choice group of companies has become a success story in its own right, while simultaneously bolstering client service and satisfaction.
MPM Property Sales and Management, Choice Homes’ standalone real estate and property management company, has offices at Pimpama and Parkwood on the Gold Coast, and a Brisbane office located in Springwood, each staffed by professional sales and property management teams.
Steve and Gillian Knight incorporate Choice Homes.
Steve a plumber, and Gillian, a nurse, bring the perfect personalities and backgrounds to nurture development of Choice Homes.
Their goal is to create a family business so their sons, Troy and Jeremy, can build it into a long-term success.
Steve and Gillian operate from their home garage and build three homes with 15 subcontractors.
Success blooms and the company constructs 55 homes worth more than $5.2 million with 160 subcontractors.
Steve and Troy streamline the construction supervision process for greater efficiency.
Choice doubled construction in just three years to build 91 homes valued at $10.5 million with 350 subcontractors.
The company moves into its first office, creates its own sales division and starts selling on the Sunshine Coast.
The implementation of the GST in 2000 slows the construction industry, but Choice’s volume and value of construction holds steady.
Troy Knight becomes General Manager and moves the company into head offices at Paradise Point.
Choice’s construction value reaches $14.2 million from 105 builds and 500 subcontractors
Choice build predominately around the Horizon Park, Forest Lake to Springfield Lakes area, where house and land packages sell for under $200,000, and start building in the soon-to-boom Coomera corridor.
Choice Homes’ construction value and job starts more than double to $31.2 million from 229 job starts with 1,100 subcontractors.
Choice begins building in several estates around Coomera, including Beattie Road, Collage Grange and The Colleges.
Choice introduce duplex designs into the South East Queensland market, a highly sought-after product that retains their demand to today
Many of Choice’s current key personnel in design, construction and sales/marketing begin their longstanding careers with the company.
Construction value almost doubles to $60.5 million as job starts reach 402 builds.
Troy Knight becomes CEO of Choice Homes.
Troy designs and implements “Land”, a customised internal workflow system that masterplans larger communities at the time of land purchase and produces significant internal and external office efficiencies through co-ordinated drafting, estimating, sales and construction.
Choice founders Steve and Gillian retire from the business and hand operations to the next generation.
Job starts reach 511 and construction value reaches $87.3 million. Choice has 32 internal office staff, along with 1,300 subcontractors in the field.
Construction averages 400 builds per year, predominately around now-popular Upper Coomera, a market that Choice singlehandedly created, and other property hotspots south of Brisbane to Ipswich
Troy creates sister company MPM Property to provide a high level of property management for investment properties Choice built for their clients.
In 2006, Choice set up operations in Mackay, becoming the first and most successful Gold Coast builder to venture and remain in this market.
A revised workflow system replaced the outgoing “Land” program with ‘”Landman”, a far superior and reliable system that allowed staff, clients and sales groups to log in remotely for instant access to the latest updates and house and land package availability
Choice’s subcontractors grew to 2,000.
At the height of the property boom, Choice Homes builds an incredible 782 homes, generating more than $162 million in construction value.
Internal staff grow to 59, complemented by 2,500 subcontractors.
Choice Homes ranks #70 in Queensland’s Business Review Q400 for private companies.
Choice ranks #56 in Queensland’s Business Review Q400 for private companies.
MPM Property opens a second office in Ipswich, close to the hundreds of builds and upcoming builds in the booming suburb of Brassall.
Choice rank #57 in Queensland’s Business Review Q400 for private companies.
Development arm starts
Choice rank #51 in Queensland’s Business Review Q400 for private companies.
Raceview Developments, the development arm of Choice Homes, purchase a 400+ lot subdivision in Royal Sands Bucasia at Mackay, with capacity to bring to market 100 lots per annum
Choice maintains momentum with 274 builds and $68 million in construction, with a focus on quality projects over quantity.
Raceview Developments purchase an additional 400+ lot subdivision in Royal Sands Bucasia at Mackay.
Raceview Developments begin supplying builders with Royal Sands land and creates another pillar for the Choice Homes group of companies
Choice Homes win the Master Builder Awards Housing category for Sloping Sites up to $425,000.
A display home opens at The Meadows estate in Pimpama.
MPM’s third office opens in Mackay’s premier shopping precinct Canelands to service the growing rental market of predominately northern Mackay.
Choice Homes is named double finalist in the Master Builder Awards categories Housing for Sloping Sites and Individual Homes up to $275,000.
Choice Homes release the Gold Coast estates Foxwell Rise, Karingal Drive and Norman Springs to market.
Strategic response to demand from international buyers establishes Choice Homes as a vertically integrated market leader.
Choice Homes records numerous stage sellouts in estates across south east Queensland, including: The Meadows, Norman Springs, Pimpama Village, Leda Living, Karingal Drive, Foxwell Drive, The Image, Scenic Rise and Honeywood Estate.
Record numbers of job starts are recorded from June to December.
Choice Homes named in October Best Family Business at the Gold Coast Business Excellence Awards and wins Best Spec Home at the Housing Industry Association Queensland Awards.
Choice Homes increase staff by 20 per cent in direct response to a record number of home settlements.
Strongest year of sales since the GFC.
$106 million plus in construction value.
Display home rollout in key Northern Gold Coast and Ipswich locations.
Community involvement from the grassroots up.
Master Builders awards finalist
Winner - Best use of Sloping Site, Master Builder Awards.
Continued strong level of sales - 450 builds in South East Queensland and Mackay.
Apartment site 101 Pohlman Street constructed and almost sold out.
Return of first home buyers to Mackay.
Choice Homes marks 25 years.
MPM Pimpama City office opens.
Choice Homes now build all homes with a 7-star energy rating.
Stage 1 of Coomera Town Centre opens.
Completed first unit development and wins Apartment Complex of the Year in HIA Awards.
Placed 19th in Gold Coast's Top Companies.